Fabric Guide: Viscose Goni, Heavyweight Cotton, and Care
Last updated: 29 September 2026
Every man | made piece lists its fit and fabric under the story, for example "Oversize Boxy, Viscose Goni". Here is what those words mean and how to look after each.
Viscose Goni
Viscose is a fibre made from plant cellulose, usually wood pulp. It is soft, breathable, and cool on the skin, and it drapes: it falls and moves rather than holding a stiff shape, which suits a loose shirt in a warm climate.
Goni is the Indonesian word for sacking. In fabric it names a textured weave with a visible, slightly irregular grain, like woven sacking but soft to the touch. Blue Roses is cut from viscose goni.
Viscose is weaker when wet. Wash it cold, by hand or on a gentle cycle, do not wring it, dry it in the shade, and iron on low from the inside.
Cotton and What GSM Means
GSM is grams per square metre: the weight of the fabric. Around 150 to 180 gsm is a light tee, around 200 to 240 gsm a mid to heavyweight tee, and above 250 gsm heavyweight. Heavier cotton feels more substantial and holds a boxy shape instead of clinging.
Executioner is cut from 230 gsm cotton sold by Indonesian mills as Cotton Arizona, a firm, dense knit that holds a boxy shape.
Wash cotton cold or warm, inside out, and avoid a hot tumble dryer, which is the main cause of shrinking.
Looking After the Motifs
- Turn the piece inside out before washing, so embroidery and prints do not rub against other clothes.
- Never iron directly on a print or embroidery; iron from the inside or around it.
- Skip bleach and strong stain removers on coloured motifs.